Direct mail is the best advertising medium printers can use to demonstrate their level of quality and ability. Meanwhile, a recent informal study by the Printing Industries of America (PIA) found that 75 percent of printers have felt a “moderate” or “severe” impact on their operations in the wake of the events of September 11 and anthrax-tainted mailings, resulting in $6 billion in lost sales and $1.5 billion in lost profits. Few other marketing tools can deliver your message with exact precision at such a low cost. Direct mail is primarily used to acquire donors?in other words, to [...]
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