(Who cares if the competition does it, too! Solving the ?glitch? What percentage of your potential buyers taking the first step make it through to the last one? gives you an advantage, while showing respect for buyers.) Do they add extra aggravations or increases the likelihood of them walking away? Become obsessive about getting them so smooth and trouble-free that they?re hardly noticeable [...] A relationship builds as a sequence of steps follow one another. These are the exact places where you?re losing customers – and sales. And just because the deal?s complete, don?t relax.
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