I have found that I get very similar amounts of traffic from each for the most part, but the type of traffic is very different. Overture will turn [...] This can be a substantial difference with the higher priced keywords, so often times I will list where my budget suggests rather than for position. Write an Ad for EVERY Keyword. You have to do more research to get bargins and keep overall costs low. some people need to get to your site and see your killer copy, promotional text, demos, and testimonials before they will buy!3.
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